Flower Power

Our original logo was a pair of intertwinned flowers (you can see it at the bottom of our "Legal Stuff" page); we now use a slightly different version as well: a single, larger flower in the same color schema of organge and yellow.

Flowers are an unusual logo in the software business: most people opt for something that is more electronic or industrial looking. We deliberately went in the opposite direction, because our product philosophy was based upon an "organic" approach to managing ideas and projects rather than a industrial or military philosophy.

Traditional project management and collaboration tools are founded on a command-and-control philosophy. There is a strong emphasis on hierarchical control of resources and tasks: roles are fixed; strategies are fixed; tactics are fixed. The goal is get the entire team marching inexorably in one pre-determined direction, even if that means marching right off a cliff. Microsoft Project epitomizes this heavy-handed approach.

At Kerika, we look at ideas as having a life of their own: they spring up serendipitously, and they evolve and branch off in unexpected directions. Just like plants.

We are not interested in controlling people and pigeon-holing their ideas; we want to facilitate the creative process, particularly when this takes place within a distributed team.

Besides, I really like the flowers.